You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.
#Vw drivers wanted ad campaign free#
What would the consumer gain by using your product or service? This could be tangible, like a free gift prestige, power or fame. Super Heading Number 5 Return of the Heading
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